Brands can utilize Google Analytics to track marketing and advertising trends by turning insights into action. Analytics allow for a company to organize and analyze data efficiently while taking discovered data trends or so called “insights” in order to understand and influence consumer behavior. Consumer behavior can be interpreted though data analysis, which is useful to brands, marketing organizations and small businesses because these insights drive sales, profit and dictate customer value. Structured patterns developed and carefully organized by Google Analytics have a wide variety of tools, which allow the user to classify and interpret data based upon their marketing needs and found insights. Such interpretation of insights allow the analysis to understand consumer behavior and how a marketing organization must understand an audience in order to appeal to consumers and gain positive reaction to brand or the companies overall image.
Google Analytics greatly benefit small business owners in a variety of ways but in the simplest terms, the tool gives management an opportunity to expand and understand a target audience at an accelerated rate. For starters, the website is free and simple to navigate which is especially useful if you are not familiar with website analysis tools. Second, small business owners that are new to digital marketing and have decided to build a website can develop a better understanding of customers and consumer behavior online quickly. Insights can be developed as soon as day one in your online quest to meet the demands of the digital age. As consumers interact with the website, Google Analytics is designed to gather data and insights unique to the personal website and brand. This data includes consumer behavior insights such as heavy traffic times and user demographics, which can be useful when understanding how to market to a specific audience.
Branding in the digital age may seem like a mountain of technologically driven logistics but with the help of this easy to navigate and user friendly website analysis tool, Google Analytics provides insights and trends to any growing small business or respected brand name.
Savannah Staggs
Creative Design + Digital Strategy
Integrated Marketing Communications https://www.linkedin.com/pulse/apply-analytics-develop-insights-your-brand-savannah-staggs/?trackingId=NRdY2oLDSKGQw8vxJg1lRg%3D%3D
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